Founder, Sonicbase
Oladayo
Feranmi
Taiwo
Music Entrepreneur · A&R · Artist Development · Creative Strategist
About
Music Entrepreneur
A&R · Artist Development
Oladayo Feranmi Taiwo, professionally known as Feranmi Taiwo, is a Nigerian music entrepreneur, A&R professional, artist-development executive, and creative strategist working at the intersection of music, culture, technology, and business.
He is the founder of Sonicbase, an emerging African music company focused on artist development, digital distribution, music marketing, creative strategy, and building opportunities for African artists to reach audiences beyond their immediate markets.
Feranmi's work is rooted in a simple belief: great African music deserves great infrastructure.
Sonicbase
Building More Than
Distribution
Artist Development
Helping artists evolve creatively, visually, strategically, and culturally. Not just dropping songs — building identity.
Digital Distribution
Strategic distribution that positions records properly, builds momentum, and pushes music into real cultural conversations.
Creative Strategy
Rollouts with personality. Campaigns with intention. Growth that feels human, not manufactured.
A&R
Identifying opportunities, shaping records, developing positioning, and interpreting audience data.
Audience Development
Understanding how music, identity, audience, and visual language can work together.
International Reach
Creating systems that allow artists to retain cultural identity while developing audiences across territories.
Feranmi's long-term ambition is to transform Sonicbase into an African music infrastructure company: a platform capable of connecting artists with technology, audiences, business opportunities, and global markets.
Distribution should be the beginning, not the end.
Artist Development & A&R
Creative Instinct
Meets Business Strategy
Feranmi's role extends beyond simply distributing music. He works with artists around the creative and commercial decisions that surround their releases — from identifying opportunities and shaping records to developing positioning, coordinating distribution, planning campaigns, and interpreting audience data.
Core Capabilities
Juju Pro
PRA ft. Smur Lee
One of the most significant releases associated with Sonicbase. The record accumulated more than 1,000,000 Spotify streams and more than 5 million streams across platforms, alongside chart activity, Shazam recognition, TikTok traction, and listeners across multiple international markets.
5M+
Total Streams
1M+
Spotify Streams
50+
Countries Reached
100K+
Shazams
SonicMag
Documenting Emerging
Artists & Culture
SonicMag exists because emerging artists often have stories that go beyond a streaming number, a press release, or a social-media post. Through the platform, Feranmi explores the personalities, environments, ideas, influences, and cultural backgrounds behind emerging artists and their music.
Music Media & Culture
Beyond the
Business Side
Feranmi has worked across content, social media, music journalism, pop culture, and digital storytelling. His interest in culture informs how he approaches artist development.
Artists should be understood as people and creators, not just numbers on a streaming dashboard.
Rather than asking only, "How do we promote this song?", Feranmi looks at broader questions:
Before Music Entrepreneurship
An Unconventional Path
Education
Microbiology
University of Ilorin
Graduated 2023
Entering the Industry
Chocolate City Music
Sales & Marketing Intern · 2022
Gained practical experience in music marketing, commercial strategy, and entertainment operations, including work connected to MI Abaga's "The Guy."
The Sonicbase Philosophy
African music does not lack talent.
The bigger challenge is often infrastructure.
01
Build the Infrastructure
Better access to distribution, marketing, audience development, rights management, creative direction, industry knowledge, and international opportunities.
02
Develop the Artists
Help artists understand how their music, identity, audience, visual language, and business interests can work together.
03
Amplify the Culture
African music can travel because of its identity, not despite it.
04
Take African Music Further
Build an ecosystem where artists develop careers, understand audiences, release music strategically, and access opportunities beyond their immediate environments.
Selected Experience
Sonicbase
Founded and operate an emerging African music company focused on artist development, A&R, digital distribution, music marketing, creative strategy, and music-business operations.
SonicMag
Founded an independent music and culture publication focused on emerging African artists, stories, and creative movements.
But What Do I Know Podcast
Worked across content development, social media strategy, entertainment coverage, music-related content, and audience growth.
Chocolate City Music
Gained practical experience in music marketing, commercial strategy, and entertainment operations, including work connected to MI Abaga's "The Guy."
Selected Sonicbase Milestones
Working Across Creative & Business
A Great Record Still Needs
Systems Behind It
Vision
Building Infrastructure
Around the People Creating the Culture
Artist development
Music distribution
Audience growth
Music marketing
Publishing and rights
Creative strategy
Industry partnerships
International expansion
Artist education
Digital music infrastructure
The goal is not simply to build another music company. It is to build infrastructure around the people creating the culture. The journey from microbiology graduate to music entrepreneur is still unfolding. But the direction is clear.
Build the Infrastructure.
Develop the Artists.
Amplify the Culture.
Take African Music Further.
Contact
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